i know that these images have already been well, if not over-circulated. i also know that you've done the jaw-drop. i know you did, because i did too. Stiaan Louw seems to be the go-to words on the fashion scene atm and i hate to be predictable but when i mentioned being blown away by some menswear lines in my recent "menswear on exhibit" post i was no doubt refering to Stiaan Louw's new collection... but i guess you knew that already.
so we know the clothes - besides being pure perfection - has got everyone who cares about fashion talking local and talking menswear, which is more than enough reason to be loving Louw. i will rant no more. but if we take focus away from the clothes for just a second what we have here basically is a killer advertising campaign! Brett Rubin, who recently did a fantastical (v. Liebovitz in terms of it's majestic-ness) fashion editorial for the latest issue of the Design Indaba magazine, has made this the most inspiring local collaboration i've seen for a longtime. it's interesting that we're slowly picking up on the international advertising trend of designer/photographer collaborations. i recently saw something similar with local streetwear label 2bop and South African photographer, Xander Ferreira.
to put it simply - Rubin has done for Louw what Juergen Teller has done for Marc Jacobs and i love him for it.