A Collaboration Made in Heaven: Stiaan Louw "The Next Generation" Campaign shot by Brett Rubin

i know that these images have already been well, if not over-circulated. i also know that you've done the jaw-drop. i know you did, because i did too. Stiaan Louw seems to be the go-to words on the fashion scene atm and i hate to be predictable but when i mentioned being blown away by some menswear lines in my recent "menswear on exhibit" post i was no doubt refering to Stiaan Louw's new collection... but i guess you knew that already.

so we know the clothes - besides being pure perfection - has got everyone who cares about fashion talking local and talking menswear, which is more than enough reason to be loving Louw. i will rant no more. but if we take focus away from the clothes for just a second what we have here basically is a killer advertising campaign! Brett Rubin, who recently did a fantastical (v. Liebovitz in terms of it's majestic-ness) fashion editorial for the latest issue of the Design Indaba magazine, has made this the most inspiring local collaboration i've seen for a longtime. it's interesting that we're slowly picking up on the international advertising trend of designer/photographer collaborations. i recently saw something similar with local streetwear label 2bop and South African photographer, Xander Ferreira.

to put it simply - Rubin has done for Louw what Juergen Teller has done for Marc Jacobs and i love him for it.


ht` said...

hey hi!i am on blogger ;p

Pink Lyte said...

We just hope that this trend and confidence will filter through to the men in our entertainment industry! Matching your tie to your dates dress does not make you a fashion icon!

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